Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zyngas Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldnt feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You dont need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works . Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges. Maximizing the value and impact of badges. Future-proofing your design. Challenging users without distraction. Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decades worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready 1. Language: English. Narrator: Tom Dheere. Audio sample: http://samples.audible.de/bk/acx0/000230/bk_acx0_000230_sample.mp3. Digital audiobook in aax.
The famous ´little´ fugue is transcribed superbly for string orchestra. Nothing is lost in this arrangement -- Francis Grant shows his expertise in this piece. Wonderful training, concert and contest music. (3:15)
Timely, compelling, and certain to be controversial - a deeply researched study that reveals how companies and policymakers are hindering innovation-led growth Conventional wisdom holds that Western economies are on the threshold of fast-and-furious technological development. Fredrik Erixon and Bjorn Weigel refute this idea, bringing together a vast array of data and case studies to tell a very different story. With expertise spanning academia and the business world, Erixon and Weigel illustrate how innovation is being hampered by existing government regulations and corporate practices. Capitalism, they argue, has lost its mojo. Assessing the experiences of global companies, including Nokia, Uber, IBM, and Apple, the authors explore three key themes: declining economic dynamism in Western economies; growing corporate reluctance to contest markets and innovate; and excessive regulation limiting the diffusion of innovation. At a time of low growth, high unemployment, and increasing income inequality, innovation-led growth is more necessary than ever. This book unequivocally details the obstacles hindering our future prosperity. 1. Language: English. Narrator: Adam Verner. Audio sample: http://samples.audible.de/bk/inbl/000243/bk_inbl_000243_sample.mp3. Digital audiobook in aax.
An ancient medallion is unearthed in Pueblo, Colorado, revealing a secret that will rewrite the history of North America - the Vikings somehow made it to the continent´s interior, centuries before Columbus made landfall, and there they built a city of gold. But today the Coelho Medallion has been stolen, and a linguist and researcher has been abducted in connection with the crime. Could the abductors be after the fabled city of gold? Or do they have a more sinister plot in mind? Dan Kotler is an independent researcher who often finds himself in more trouble than he was expecting. But when his colleague is abducted, he finds himself being investigated by the FBI, and he must use all of his brilliance and expertise to find her and absolve himself. Anwar Adham has plans for a terrorist action on US soil, and information from the Pueblo research site can give him everything he needs to put his plans in motion. Unless Adham is stopped, thousands and possibly millions will die. Whoever wins this contest of wits and wills will hold the fate of thousands in his hands, and will also lay claim to the fabled city of gold. It´s an adventure that can redefine the history of America as we know it. Kotler finds himself facing off against both the FBI and Adham´s terrorist network as he struggles to solve the mystery of Vikings in Colorado, to rescue Evelyn, and stop Adham´s plans before it´s too late. 1. Language: English. Narrator: Richard Rieman. Audio sample: http://samples.audible.de/bk/acx0/069530/bk_acx0_069530_sample.mp3. Digital audiobook in aax.
Stone Barrington’s newest client does not seem the type to bring mayhem in his wake. A polite, well-deported gentleman, he comes to Stone seeking legal expertise on an unusual - and potentially lucrative - dilemma. Stone points him in the right direction and sends him on his way, but it’s soon clear Stone hasn’t seen the end of the case. Several people are keenly interested in this gentleman’s activities and how they may relate to a long-ago crime...and some of them will stop at nothing to find the information they desire. On a hunt that leads from Florida’s tropical beaches to the posh vacation homes of the Northeast, Stone finds himself walking a tightrope between ambitious authorities and seedy lowlifes who all have the same prize in their sights. In this cutthroat contest of wills, it’s winner-takes-all...and Stone will need every bit of his cunning and resourcefulness to be the last man standing. 1. Language: English. Narrator: Tony Roberts. Audio sample: http://samples.audible.de/bk/peng/002272/bk_peng_002272_sample.mp3. Digital audiobook in aax.